This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.
So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.
Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.
Introducing your 2026 growth community Explore and connect by clicking the profiles below
Afke van de Klashorst
Unilever VP Digital, Media & eCommerce
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Amcke Becker
Chief Engagement Officer WWF
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Alexandra Legro
Former Action Marketing Director
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Ana Henriques
TUI Head of Brand
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Aylin Bumin
MarCom Director, Europe Lineage
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Bas Brand
BYB CMO
Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.
Bibianne Roetert
Unilever Head of Marketing, Unox
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Catherina Kowsoleea
Nike Head of Media EMEA
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Chris Kersbergen
Rabobank
Global Head of Brand
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Claire Revenu
The Coca-Cola Company Country Director
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Cristina Berta Jones
Picnic Chief Commercial Officer
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Daan Simonis
Perfetti van Melle
Marketing Director Benelux
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Dave Frauenfelder
KPN
VP Brand, Marcom & Sponsorships
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David Compier
ICS Chief Commercial Officer
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Edith Valkeneers
Unilever International BD Director, Global
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Ellen Dieters
Action Head of Brand & Strategy
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Fabio Tambosi
ESL FACEIT SVP Global Marketing
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Ferry Kamp
Remagine Food Founding Partner
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Frenkel Denie
ANWB CCO
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Henriette v Swinderen
BVA CEO
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Ine Stultjens
Rollz International CMO
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Irene Muller
Bugaboo Group CPMO
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Janneke van Wanrooy
Cloetta Global Marketing Director
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Jeremiah Albinus
HelloFresh VP Marketing Benelux
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Jetske Bouma
JDE Peets Global Marketing Director Global OOH
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Jitske van Zanten
Hunkemöller Chief Brand Officer
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Joanny Lijbers
Unilever VP Marketing & Transformation Foods
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Joep de Caluwe
Randstad Global Marketing Director
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Jort Possel
EY Global Digital Marketing Leader
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Judith Franssen
Randstad Global Marketing Director
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Jurgen Bloemers
Ok Retail
Managing Director
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Kate Adams
Google Specialist Director
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Kim Potters
Follo - Dare to Lead Board Member
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Laura van Gestel
VodafoneZiggo (formerly)
Director Brand Comms, Media & CSR
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Leyal Eskin Yilmaz
Magnum Ice Cream CMO Europe, & Head of Global Brands
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Ligia Patrocinio
Heineken Global Director Desperados & Sol
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Louise Meijer
National Opera & Ballet
Director of Marketing & Comms
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Maarten Vriesendorp
Happy Soaps CMO
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Marcel Ribbens
Figo Pet Europe CMO
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Marielle Krouwel
NN Group CMO
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Marieke Rentmeester
FrieslandCampina Global Marketing Director
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Marijke Heeres
Hill's Pet Nutrition Director Marketing Benelux
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Mariska van Drooge
ENECO Global Brand Lead
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Melanie Meskers
Elho Group (Formerly) Board Member
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Mylene Heysteck
Royal Flora Holland Marketing Director
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Nicola Scirocco
TU Delft CCO Learning for Life Centre
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Nicole Verburg
Postcodeloterij Senior Advisor
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Nihan Sahan
Unilever Global CMI Director
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Nikki Constantine
Mambu Senior Marketing Director
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Nuno Pena
Versuni Global Head of Marketing
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Olya Dyachuk
Heineken Global Media & Marketing Director
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Peggy Spaapen
DAS CMO
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Rutger Tuit
Google Head of Agency and Partners
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Sander Brackel
Action Global Head of Digital
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Selin Can
Accell Group EVP Bikes
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Simon Singharaj
Hello Fresh CMO, Factor
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Sinem Yucel
Unravel Chief Sales Officer
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Suzanne Goossen
TUI Director, Marketing & Sales. Board
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Susan Houben
Barry Callebaut Group European Marketing Director
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Theo van Uffelen
HotelSchool The Hague Lecturer and Business Transformation
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Vivi Hollertt
Nouryon Chief Sustainability Officer
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Wendy Nagel
KWF Lead Partnerships
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Willemijn Bouman
Pink Gellac Chief Brand & Product Officer
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Yolanda van Die
Centraal Beheer CMO
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The 2025 Program
Session 1
February 11, 2025 04.00 - 07.00 PM
PARTNERING WITH YOUR C-SUITE PEERS
Equipping marketers with the tools & language to demonstrate marketing effectiveness to their c-suite peers.
Session 2
July 01, 2025 04.00 - 07.00 PM
UNLOCKING CREATIVE DISRUPTION
Discovering best-in-class creative work from around the world and learn how to translate award-winning ideas into tangible business results. Featuring leading experts from WPP agencies and marketers.
Session 3
October 07, 2025
04.00 - 07.00 PM
THE FUTURE-PROOF CMO
Exploring the IRG and Spencer Stuart ‘Da Vinci Growth’ Framework to discuss the evolving skillset required for CMOs to thrive in a rapidly changing landscape.
Schedule
9:30 – 10:15 AM
Panel: "Tapping Into Niche Audiences"
Zee Nguyen – Ad Market Magazine (Moderator)
Forest Bello – VP, Digital Media, Clicker
Amit Sands – Digital Director, Power Haus
Jenny Grace – Founder, Target Tween
10:15 – 11:00 AM
Presentation: “Optimizing Spend In the Mobile Ad Space”
Kate Walsh – VP of Sales, 3DAYS
11:00 – 12:00 PM
Presentation: “Demystifying Metrics: Making Numbers Work For You”
Charlie Gaudenzi – Mobile Analyst, Mobile Arts
12:00 – 1:00 PM
Lunch
1:00 – 2:00 PM
Rapid-Fire Case Studies
Viral Mobile Ads
Time-based Targeting
Crafting Your Brand Story
When Ads Advocate Action
2:00 – 2:20 PM
Networking Break
2:20 – 3:00 PM
Presentation: “The Mobile Ad Process: 7 Steps to Success”
Jerry Zen – CEO of 3DAYS
3:00 – 3:45 PM
Panel: “Consumer Feedback: When Ads Talk Back”
Jenny Grace – Founder, Target Tween (moderator)
Vee Nguyen – Editor, Ad Market Magazine
Sara Chen – CEO, AdTank
Charlie Gaudenzi – Mobile Analyst, Mobile Arts
3:45 – 4:00 PM
Closing Remarks
Jerry Zen – CEO of 3DAYS
4:00 – 5:30 PM
Rooftop Cocktails
The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.
About our partners
The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.
The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.
About 3DAYS
A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.
